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Adidas Cyprus is currently launching a strong campaign for the promotion of the Adidas brand and this is creating the need for an efficient logistics operation. Traditionally logistics operations in Cyprus were outsourced; however the level of service was a liability in the course of any future expansion. The Goal Alleviate all the logistics related problems and ensure a smooth execution of Adidas Cyprus supply chain Assign a logistics provider that can streamline all operations; from receiving to order execution and invoicing High flexibility for delivery Ability to manage product returns Decrease logistics costs Free up time and resources to invest in the ongoing Adidas promotional campaign
The solution by Eurofreight A tailor made solution in terms of Warehouse Management System Same day execution for their pickings Efficient handling of the cross docking aspect of the business Optimum delivery response rate Concentration of all Adidas inventory in the Eurofreight warehouse eliminating stock shortages and cutting off unnecessary warehousing costs Handling of all product returns
The results Response rate to customers has significantly improved Adidas has total control and a clear picture of all inventory levels Product returns are utilised for local market replenishments or re-exports Lowered Overall Logistics Cost The launch of a massive marketing campaign has unfolded without any interruptions in the supply chain - Strengthening of the Adidas Brand and the Adidas market share in Cyprus
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