Following the trend of other multinationals to eliminate the middle person/agent and deal directly with their retailers, Miele decided to establish a 3PL partnership in Cyprus.  The Miele product, one of the top brands in the household appliances market, had been overshadowed by huge logistics operations problems resulting in sales loses and furthermore customer disloyalty. 

The Goal

• Research and assign a logistics partner for all Miele operations in Cyprus
  
• A Logistics provider with tested capabilities for a diverse transportation solution 
  
• A logistics partner that can offer warehouse management solutions
  
• A logistics partner that can handle all Miele deliveries to Miele retailers throughout Cyprus

The solution by Eurofreight

  Eurofreight emerged as the ideal 3PL partner for Miele and it has helped Miele in a very short time to set up their Cyprus operations.

• Eurofreight offers total transportation solutions
  
• It undertakes all activities from Miele warehouses in Greece to their assigned retailers in Cyprus
  
• Eurofreight, working together with Miele, has set up standardised delivery routes to facilitate the delivery of the Miele products
  
• Eurofreight helped Miele in it’s effort to create awareness among Miele retailers for fixed delivery routes and timely order processing

• Miele product has been upgraded in Cyprus
  
• Agreements with major electrical retail stores have been secured for Miele
  
• Excellent service and high responsiveness 
  
• Decrease of logistics costs
  
• Eliminate unnecessary administrative work by establishing an efficient order processing system
  
• A revamped Miele brand